Clothes On Display

Pratima Giri

Walking by the busy lanes, passing numerous stores you come across a window that catches your eyes and that makes you to stop and store. What could be more fun while shopping than finding such a store? The beautiful dresses with matching shoes and bags displayed in the window lures you into the store.

Window dressing is literally arranging goods in a shop window to attract customer, something that tries to attract people to an idea or activity by giving special attention only to the good thing about it.

“Window dressing is very important for store, customers are attracted by our display and come looking for more,” owner of wardrobe, Karma Gurung said. Clothes come to life when put on mannequins unlike when hung on hangers. “If we pile those clothes in side, nobody notices it. It is one of the most effective ways to showcase our new arrivals,” added Gurung

“Customer won’t know what we have in store unless we display it,” said the owner of Chiffon, Anupa Amatya. “They come asking for thing they see on display even days later. So while dressing a window, we have to be very thoughtful about season, weather and current trends,” she added. Window display definitely helps to increase the sales of any store.

“People drop in just because they like certain clothes on display,” said Bajra Shakya owner of November. “We change the window display twice a week and we fuse the casual and formal theme in our display.”

However, window dressing is not an easy job. Much thought is required before dressing the mannequins, “we usually use dark colors since it gives a defined look as enhancing the overall appearance is very important. We try to co-ordinate the color or else we mix it, “said Gurung.

Indeed almost every store has a window display and it helps boast the business. Every store owner has his/her own vision for the store. Customer does get into a store by being attached by the window display. Binita Silwal form Kusunti who happened to be shopping with her friend said, “even if I have no plans for shop. I often buy things by looking at the store window.”